FFM New Logo – Dilemma

//FFM New Logo – Dilemma

Help?? FFM have a dilemma, can you help FFM by voting for the New Redesigned Logo?? choose 1 to 7 with why that one gets your vote.

Thanking you in advance


Just leave your vote and reasons why in the comments box below.

Thanks again.


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By | 2017-10-05T17:08:22+01:00 February 17th, 2014|Uncategorized|11 Comments

About the Author:

Darren is the founder of First Facility Management who's core business activity includes:- Building Management, Fire, Security, Pest Control, Electrical, Health & Safety related services.


  1. John Plumridge 17/02/2014 at 7:30 pm

    Hi Darren,

    I like number 7 personally although I realise that is probably the furthest removed from your current logo and is the only one which doesn’t actually spell out FFM.

  2. Phil Mundy 18/02/2014 at 9:54 am

    Hi Darren…

    Now I’m worried. I’m agreeing with Mr. Plumridge… (Hi John).
    Personal thoughts on aesthetics:

    Before I saw John’s reply I chose 7.
    2. has a good concept I think, but there’s something keeping it off the list that I can’t articulate…

    The others are quite blocky, or complex (especially overlapping), and I’ve never been a great fan of tubular shadows.

    7: it’s simple; It highlights the name instead of dominating the design, and will work as a small icon as well without the lettering.

    [BTW. Don’t forget to check your competitors don’t use anything too similar as well, if you haven’t already.]


  3. jack harrison 18/02/2014 at 10:14 am

    What Mundy Said ^^

  4. Jeri Oakley 18/02/2014 at 10:42 am

    I like number 3 Darren, it stood out the most to me but was still easy to read.

  5. Sheryl 18/02/2014 at 3:38 pm

    Hi Darren

    5 or 7 see my thoughts below:

    7 is my top one I am drawn to 7. because it is clear and draws me in.

    The soft flowing FF’s make me think approachable and the block clarity of first facility management reassures me that you are confident about what you do.

    it is the only one that really draws the eye to ‘first’ which I am assuming you want to build a brand and reputation of being the first to do go too.

    1. emphasises First but then confuses the eye by having the letter representing first in a different colour

    2. the highlighted letter draws you to facility

    3. First looks excluded

    4. lower case and tiny m makes me think you are not sure about the management part and it has no real draw for me at all.

    5. this works for all the reasons of emphasising first but the word management would need to be on the same line for the eye to follow the logic easily. it is difficult to associate the letters with the word and you have to re- read it to make sense of the letters

    6. reads as fan to me and makes no real sense

    7 as above

    hope this helps of course this is just my opinion.

    which one are you drawn too?


  6. Fiona Farley 18/02/2014 at 4:20 pm

    I like 5 and 7. You can’t read 6 and the others do not look professional enough, in my opinion.

  7. Cheryl 21/02/2014 at 11:01 am

    Hi Darren

    Yes I can see your dilemma mmmm! I think I prefer 1, 3 & 5.

    I wish you all the best and look forward to seeing you and the team all “logo’d up” and out and about soon.

    Warm regards

  8. Roslyn Healey 23/02/2014 at 9:55 pm

    No 1 Darren. Its clear what you are and does what it says on the tin.

  9. William Tribe 04/03/2014 at 7:52 am

    I’d go with No 7 stylish and clear.

  10. herb miller 12/03/2014 at 3:53 pm

    Not 6. Looks like FAM
    Not 1. Looks like a punch card
    None that might make me think f-f**k me

  11. Paula Warman 13/03/2014 at 10:41 am

    Personally go for 1 or 2 the reason being they are the clearest.

    Question to you is why are you re-branding? What are you looking to achieve?

    Just some food for thought…. 🙂

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